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TITLE:  Demographics and Dollar Signs - How pursuing the baby boomers brought music to television.

EXCERPTS:

…The lessons learned in the early days of radio were put to good use. Companies and corporations understood that the antenna that delivered news and entertainment to the audience also delivered the audience to advertisers….

…The boomers as young adults did not behave as expected. They did not follow in the patterns of their parents and grandparents . They did not go obediently from high school to college to job and family. They revolted….

…Three years into the twenty-first century, the process for getting people to “like what they know” hasn’t really changed, just intensified and diversified. Just as radio orchestras eventually gave way to records, television allowed the musical image to surpass musical performance as a promotional tool…

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Creative Commons License
Demographics and Dollar Signs by Trevor Mcpherson is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.